Kim Kardashian prioritising comfort with new bra line that ‘feels like you’re wearing nothing’


Kim Kardashian has launched a new bra line.

Kim’s brand, SKIMS, is releasing a new underwear line which prioritises weightless comfort and shape and uses soft materials and innovative technology to create supportive pieces which feel “like you’re wearing nothing”. 

“Guys, these are the most comfortable bras you will ever wear. I’ve always found bras to be so uncomfortable and constricting. My bra was the first thing I would take off when I got home,” the 41-year-old said in a teaser clip. 

“This is why we introduced all the little bralettes because they didn’t have underwire, and they were just so comfortable, and I could wear them from day to night,” she continued. 

READ MORE | Kim Kardashian’s company SKIMS is being sued by a woman claiming their body tape damaged her skin

SKIMS began developing underwired bras in 2019 and dedicated a year to fit trials and wear testing to ensure they had come up with something for everyone. 

“There really is a bra style here that fits every single need, shape, want that you could possibly imagine. I just really can’t wait for you to experience these bras,” Kim added. 

The bras will launch as part of the SKIMS range on 27 September.

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